Even as India finds itself being swamped by consumerism and mass-production, a counter movement is slowly gaining momentum. Outlets in major metros of Mumbai, Delhi and Bangalore are offering eco-friendly products. Auroville (from Pondicherry) and the People Tree shop in Connaught Place, Delhi are two such instances.
The international congregation at Auroville, Pondicherry whose prime objective is a quest for peace and inner tranquillity, has emerged as an integral part of the eco-friendly product revolution. The range, apart from being branded to appeal to save-the-earth instincts, extends from vegetable-dyed clothes made by tribals in forests to natural and non-alcohol content fragrances, organic foods to home decor made out of natural items.You will find hand-made paper, paper tumblers made of ceramics, clay, terracotta, paper lamshades, cloth and papier-mache toys, threads, pots, pans, dishes, potpourri of exotic herbs and flowers.
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